Performance is not an accident.

FOUNDER

I was part of the national cycling team.
Later, I became a two-time HYROX Elite athlete.

I’ve competed at the highest level.
I’ve stood on start lines where margins are seconds.
I’ve experienced the pressure, the preparation, the sacrifice.

And I’ve coached for over 12 years.

In 2022, I founded THEFRISONMETHOD — not to build another fitness brand, but to build a performance system that works in the real world.

RESULTS

-4 HYROX Age Group World Records
-130+ HYROX World Championship qualified athletes
-11 HYROX Age Group World Championship podiums
-Multiple HYROX Elite15 appearances
-2 HYROX Elite Major wins
-12 DEKA World Championship podiums
-13 DEKA FIT Elite qualifications

These results aren’t random.
They are structured.

WHAT WE BELIVE

Most athletes don’t fail because they lack effort.
They fail because they lack clarity.

They train hard.
But not always smart.
They jump between programs.
They overthink sessions.
They try to copy elite plans without elite recovery.

Performance isn’t about chaos.
It’s about control.

WE BUILD

Aerobic capacity first.
Muscular endurance second.
Race-specific execution third.

Peak timing last.

We alternate stress and recovery deliberately.
We use progression, not randomness.
We respect data — but we never forget the human behind it.

Performance without sustainability is ego.
Sustainability without performance is comfort.
We combine both.

THE HUMAN SIDE

I’ve seen athletes break down.
Not physically — mentally.

Family.
Business.
Injuries.
Life.

Real performance isn’t just watts and splits.
It’s knowing when to push and when to step back.

I don’t just coach numbers.
I coach people.

And I understand that the strongest athletes are often the busiest ones.

WHO WE WORK WITH

We work with athletes who:

Have demanding jobs
Have families
Wake up at 5am to train
Refuse to lower their standards

They don’t want motivation.
They want structure.

They don’t want hype.
They want execution.